Speaker Michael Cotton

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Michael Cotton

Director, Zone Startups Sports + Media

Ryerson Futures Inc./Zone Startups

Mike is a sports business executive and currently serves as Director of Zone Startups Sports & Media, Canada’s first sports and media accelerator.  The accelerator provides companies with working space at its Toronto headquarters, access to mentors and advisors, and connects them to customers and corporate clients to provide them with additional distribution channels for their products and services. Mike gets signals from partners and stakeholders to scout technologies and companies according to their business priorities.

Before previously managed analytics, marketing, and business operations for the Saint John Sea Dogs of the Quebec Major Junior Hockey League, and created hockey analytics materials for multiple National Hockey League teams. Mike has also worked for SportsNet New York, Major League Soccer, and as a media-accredited member of the New York Rangers.

Prior to working in the sports industry, Mike served as an economist for the Canadian Federal Government. He has a Bachelor of Arts, Economics from Queen’s University, a Master of Arts, Economics from McMaster University, and a Masters of Sports Business from New York University.


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