Speaker Wellington Holbrook

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Wellington Holbrook

Chief Transformation Officer

ATB Financial

ATB Financial’s Chief Transformation Officer Wellington Holbrook has one mandate: lead ATB’s evolution towards becoming a forward-thinking technology company that will transform banking—make it work for people. Leading a team of change agents, Wellington has set ATB on a course of rapid innovation that re-imagines process, enables people and embraces leading edge technology to create out-of-this-world customer experiences.

Growing up, Wellington knew that the one thing he never wanted to be was a banker. His mom was a small business owner, and he still remembers the stress of the banker’s visit (even when all was well!). So it’s ironic that Wellington’s career landed him in banking. Lucky for the people he’s served, he knew everything a banker (and bank) shouldn’t be and aptly rooted his journey in doing things differently—inspiring change by putting the customer first.

At ATB he’s previously served as Executive Vice-President of Retail Financial Services and Executive Vice-President of Business Banking. Prior to that, Wellington spent 15 years at the Business Development Bank of Canada, serving in various senior executive roles for areas such as commercial financing, mezzanine and venture capital.

Outside of professional commitments, Wellington is proud to serve as a board member for the Calgary Chamber of Commerce and the Calgary Convention Centre Authority. He also champions ATB’s Teddy for a Toonie fundraising campaign, which has raised more than $4 million for Alberta’s Children’s Hospitals in the last 5 years.

Wellington earned his Bachelor of Commerce (Hons.) degree at the University of Manitoba and holds a Master’s with distinction from the University of Oxford. He continues to be a lifelong learner, making the most of every formal and informal opportunity to expand his understanding of the world.

For more on ATB’s transformation journey, visit www.atbalphabeta.com or follow Wellington on twitter (@Wellington_ATB).


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