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CIX - Wednesday, October 18, 2017
10:15 AM - 10:45 AM
Toronto I & II

Digital Transformation - The Change It's Driving

CIX - Wednesday, October 18, 2017
10:15 AM - 10:45 AM
Toronto I & II

Digital Transformation - The Change It's Driving

We live in a world gone digital, social and mobile. Today’s buyers have nearly unlimited access to information and people. They have more choice and louder voice. It’s no longer word of mouth; it’s world of mouth.

Buyers are empowered, but overwhelmed. You are competing for attention. The buying process has changed more in the past 10 years than the previous 100; more in the past 5 years than the previous 50. Marketing gets this, but broadly, sales doesn’t.

86% of CMOs say marketing will own the customer experience by 2020. CEB research shows that 53% of customer loyalty is driven by a salesperson’s ability to deliver unique insight to the customer. Increasingly, these insights must be delivered digitally and in social networks. Salespeople need to be visible and valuable where their buyers are learning. This requires a new mindset, an expanded skill set, and an enabling toolkit.

In this session, we will cover what best-in-class sales and marketing leaders are doing to stay ahead of the curve.


Featuring:


Jill Rowley

Chief Strategist

#Social Selling

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